Pravana Purify & Revive Deminalizing Spray 5oz

? Removes hard water deposits instantly

? Takes 3-minutes, reducing prep time by 95%

? Creates a foundation for an optimized chemical servic

? Plant based Lactic acid seals in the cuticle, locking in color

? Promotes volume, vibrancy, and smoothness.

? Eliminates brassiness, unevenness, discoloration, and damage

? Hair is left weightless, lightly volumized, and moisturized

? Lactic acid demineralizes mineral build up.

? Use before all chemical services to optimize results.

? No need for an upcharge; lets clients spend money on extra services.

? Delivers more even results, boosting stylist confidence and client satisfaction.

? Maintain your color at home with Purify & Revive CLEANSE Shampoo.